Into the New Millennium

Into the New Millennium

When the DAM Group launched it's first online Laverda Parts Sales webpages under the name The DAM in 2009 it included a PayPal Direct Debit facility for Laverda riders to have their subscription to Laverda Owners Victoria newsletter automatically renewed. Over the 8 years that the automatic renewal was in place the number of subscribers increased. This facility was eventually discontinued in 2017 in preference for Laverda Owners Victoria social group to process fee-free bank transfers. 

Retired racers had been encouraged to dust off their leathers and take to the tracks, and spectators were treated to the incredible sound of thundering Laverda(s) at full throttle again as members from Victoria, Queensland, NSW, Tasmania, South Australia and Western Australia took to the circuits again. The resurgence of interest in racing Laverda was exciting! The DAM Laverda re-emerged on the tracks at the 2011 Australian MotoGP Historics after being inspired by the appearance of the legendary Spaceframe Laverda 1000 of Crispin Trueman with rider Blair Briggs aboard at Phillip Island the year before. Laverda Owners Victoria subscribers were out in full force to support Greg Parish finishing 9th outright in the 2013 Phillip Island International Classic,  2nd in the 2013 Australian Historic Road Race Titles, and continued to entertain a strong club following in subsequent years finishing 3rd in the 2014 Australian Historic Road Race Titles while setting the fastest lap time of the series in the same year, 11th in the very competitive 2014 Phillip Island International Classic.

Such was the support of friends in those days that on more than one occasion riders “passed the hat around” to raise funds to help with the costs of keeping Laverda on the track. These were good years for Laverda enthusiasts to see Laverda racing against the top international competitors in classic racing from the UK, New Zealand and the USA.

DAM Classic Racing Pty Ltd produced promotional flags to add a festive feeling to club events and presented one to the social group with the Laverda Owners Victoria logo at the top.

Promotion of Laverda Owners Victoria by DAM Classic Racing continued at race meeting and motorcycle festivals for many years providing trophies and prizes for best Laverda categories, raffles and race sponsorship.

At any race meeting where a Laverda was to be seen on the track always provided the opportunity for this casual group to ride together to share the passion, sometimes renting houses near the track locations, sometimes arranging camping sites. And always, the sight of a band of Laverdas parked together never failed to spark the attention of the motorcycling public.

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